If you want your SEO campaign to succeed, it is important to do both on-site and off-page SEO. So what is off page SEO and how can it help your online marketing campaign? In simple terms, off-page SEO does refer to activities outside the boundaries of the webpage which can be used to significantly improve the position of a website in search engine result pages (SERPs). Off-page SEO is very important because it does provide search engines with a good indication on how other users and websites perceive a particular site.
This is because a website that’s good, especially so in terms of content is more likely to have lots of links and references from other sites; it is also more likely to have more mentions in the social media sphere through programs such as Twitter, Facebook, Pinterest , Google+ etc. The chances of such a website being shared amongst like-minded users are also quite high. There are numerous off-page methods that seo consultants London, but some of the most popular include but are not limited to the following;
Link building is without doubt one of the most popular off-page SEO methods. This is usually done by building external links to your site; in the process you gather as many “votes” as possible so as to enable you surpass your competitors and gain a higher ranking. A good example is when someone references a blog or site, what this does is to tell the search engine that this particular site has some good or valuable information. The best links to have on your site so as to avoid penalties from search engines such as Google is to have natural links. It is worth noting that the only way of building natural links is to have good content that’s not only interesting but also accurate and current. Guest blogging is also a valid way of getting links back to your site although it is important not to overdo it or just do the blogging for the sake of links, your posts should be relevant and well written. The blog should also be legit.
This is another great way of promoting your site. All you do is to submit your latest pages and blog posts to the most popular bookmarking sites such as Reddit, Digg, StumbleUpon, Delicious etc. The main advantage of these sites is that search engines prefer them because their content is usually updated frequently. Care should be taken though when doing this and make sure that you handle the tags properly so as to enable your content to be broadcast on a wide area network.
Social media does offer numerous networking opportunities. Getting involved with media sites such as Twitter, Pinterest, Facebook, LinkedIn and Google+ is highly recommended because it allows users to market, advertise and build a formidable reputation within their niche. Having a strong presence on the above mentioned sites is bound to not only extend the online network of contacts but also promote the particular blog or website. Doing this is bound to build the reputation of the site and significantly improve the traffic.
Search Engine Submission
This does refer to the process of submitting your website to popular search engines such as Excite, Google, MSN, Yahoo, Lycos etc so as to get listed at no cost. This is important because search engines usually give priority to sites which are registered with them.
A successful seo agency in London is bound to generate lots of benefits to website owners such as an increase in rankings, since the website is bound to rank higher in search engine result pages ; the traffic generated is also bound to increase.