Having your website appear on page one of Google is an important step in promoting your website. That means prospective customers and clients can find your page more easily, by entering a few simple related keywords. For instance, what if the purpose of your website was to promote your new magazine, Gospel Music Magazine. If your website was on page one, then a surfer would merely have to enter “gospel music” into Google, and it would be on that first page. You’re on your way to finding people interested in buying your magazine, and possibly subscribing to it. Think of the money you could make for your business, and what benefits an SEO consultancy in Central London could provide! But remember that this doesn’t happen automatically; it will require work and a knowledge of search engine optimization to make it happen. This post shall provide four tips towards achieving this goal.
1. Be Original
This is essential. If you place material on Google with words and phrases that are commonplace, or worse yet, you have copied from other people’s websites, Google will remove points from your ranking. You must make sure your content is 100% unique. There are many websites that can check the originality of material. Just enter “plagiarism checkers” into any search engine, and you will find a large list of them. Some of them require a nominal fee, while others allow a free trial period, while yet others are free in the truest sense of the word.
2. Build Professional Content
Ensure your content is free of spelling or grammatical errors. For example, watch mistakes such as using the wrong form of “too/two/to” in your work. “Two” is a number; “too” denotes an extreme; and “to” speaks of a destination. Also, do not use any “ed” words for the past tense unless they actually exist. For instance, a website copy that states, “Our magazine headquarters sit spreaded over forty acres of land” will get your ranking docked for poor grammar, for the word “spreaded” doesn’t exist. The past tense and past participle of the verb “spread” is the word itself. Fortunately, grammar checkers do exist. Look them up on the Internet, and utilize them to catch mistakes such as these. Also, should you choose to hire a content writer, make sure that person has a high writer rating on previous work. Most content websites have a rating system for writers. Choose one with a 4.5-5.0 rating.
Also, design your website in a professional manner, using colors that capture people’s attention. Do not choose colors that can be annoying because they make the words hard to read. The words are the message you are trying to sell to your would-be customers. If people are leaving your website because it is illegible, then your ranking in Google will be low, and you certainly will not be on Page 1. If you cannot properly design a site, hire a professional web designer. I can’t promise that a quality professional will be inexpensive, but a top-notch one will be worth whatever money you’ll have to spend.
3. Use Images
Another area Google evaluates is the use of appropriate pictures on your website. The search engine understands that most people are visually oriented. If you create an image that sticks in their mind, it will be almost like a catchy tune that one cannot banish from their brains, thus increasing the chance that they will return to your website, and will be more likely to buy your product. Ensure, however, that images are professionally created. Blurriness will cause your ratings to be docked. Also, create your own, or use those that are clearly public domain. For Google doesn’t like image thievery, and will dock you rating points for using someone else’s work.
4. Select Keywords
Be strategic. Don’t just choose a keyword merely because it sounds catchy to you. If you’re unsure about what keywords to pick, Google has just the tool for you--Google Analytics. It will help you find a keyword that’s right for you. Keywords are for search engine optimization purpose. It involves using a certain word a given number of times, making it easier to find your website on a certain search engine, namely Google. A caveat is in order here, however: Don’t use your chosen keyword too many times. Google may lower your rankings for keyword stuffing.