On-Page SEO guide from a London consultant

What is on page SEO? Let’s start at the basics: SEO simply means search engine optimization. It basically involves using different techniques to get higher page rankings on search engine results. SEO is further dived into 2: on-page SEO, and off-Page SEO. So, specifically, what is on page SEO?

seo-consultancy-london

On Page SEO Explained

Put simply, on page SEO refers to all the things that you can do on your website to get you those higher rankings. In other words, all the measures are taken directly within the website. These measures can be controlled by you, or by coding on your page.

Factors that are involved in On-Page SEO

Your goal is for an seo consultant London to get more traffic to your website. Bringing in more search engine traffic from every piece of content that you publish is determined by a number of factors. They include:

  1. Content

Content is king. The content of a page is the only reason it’ll get traffic. It’s the factor that makes any page worthy of a search result position. Content needs to be written primarily for users and secondly for search engines. Search results have to be relevant to the user, and search engines make sure of it. For instance, Google’s Panda algorithm is designed specifically to weed out thin content. As such, it’s fundamental to have good content.

What does ‘good content’ mean? It has to both supply a demand and be linkable. By supplying a demand, it means that the content has to have relevant information needed by the targeted niche. You shouldn’t even consider keyword stuffing. Google’s algorithm works on latent semantic indexing, and as such, simply writing naturally about the topic of the page should mean you are writing relevant content. So don’t throw your main keyword in every other sentence. And if people can’t link to it, the search engines won’t be likely to rank it.

But text can only take you so far. Your website also needs engaging images, videos and diagrams. These increase the time users spend on your site and reduce bounce rate. Those are 2 factors that are critical in user interaction ranking. But then again, don’t go flooding your site with pictures.

  1. Title Tag

This is arguably the most important on-page SEO factor. You need to pay attention to where exactly you place your keywords in your title. Generally, the closer the keyword is to the beginning of the title tag, the more weight it has with search engines. Not that you don’t need to always begin your title with your target keyword. However, if there’s a specific keyword that you’re aiming for, ensure that you put it towards the beginning.

  1. URL

Basically, a page’s URL should be short and keyword-rich. Google put forward that the first 3-5 words in the URL are given more weight. A URL is one of the first things that a search engine uses to determine page rank. As such, it is vital to make your URLs easy to crawl, such as http://thomas-oldham-seo.co.uk/.

  1. Loading speed

Since 2011, Google has made it clear that loading speed matters in search rankings. And with today’s bigger emphasis on user experience, a site’s loading speed will continue to be a critical ranking factor. Nobody likes to wait, and people are becoming more and more accustomed to fast load times. This means your site will be left in the dust if it makes users wait. You can boost your site speed by compressing images, using a CDN, and switching to faster hosting.

on-page seo

Below are resources for more information:

http://moz.com/learn/seo/on-page-factors

http://www.searchenginejournal.com/seo-101-getting-page-seo-basics/97871/